Why direct email marketing matters. Just how effective is marketing with email marketing software? Email marketing is quite cheap, and has shown to produce a significantly higher ROI when compared to traditional forms of direct marketing. Sales generatedin 2009 Advertising spendingin 2009 ROI in 2009 Direct marketing $2149.6B $183.1B $11.74B Email marketing $32.6B $0.7B $43.52B [...]
