Rating: 9.5 / 10
Rating: 9.5 / 10
URL: www.captivatemail.com.au
Sign up: www.captivatemail.com.au/sign-up
Usability
The Captivate Mail email marketing software offers a clean and simple interface that is very well organised and easy to use. Reports are very clear and easy to read. Nothing in this email marketing software is more than a few clicks away, and their extensive help section answers pretty much any questions you might have.
Reports
Captivate Mail provides very accurate and detailed reports in their email marketing software. The information is provided in real-time, so you don’t have to wait until after your campaign has been sent to see whats happening. The reports cover just about everything you can want from email marketing software, including who opened your email, who clicked, what they clicked on, social network sharing statistics, email client usage, and so much more.
You can export your direct email marketing data into an Excel file. One excellent feature in this email marketing software is how the summary report can be exported directly into a PDF which is really handy, and a big time saver.
Customer service
This email marketing software only offers email support, though apparently phone support is coming soon. This is more than made up for with the quality of the support. Their answers to questions are very helpful and easy to understand. Service response time is very good, but can sometimes take a little longer outside of standard business hours.
They also have a sister web design company that offers great services and advice for integrating certain features of this email marketing software into your website. While there is bit of room for improvement, overall their customer service is very good, and better than what you get from most other email marketing services.
Pricing & Payment
Unlike other email marketing tools, three payments options are available: monthly billing, pay as you go, and prepaid credit. They allows you to switch between payment methods at any time (upon request). This email marketing software has no contracts or minimum term. There is also no setup, joining, or cancellation fees of any kind.
Monthly billing lets you send unlimited campaigns per month for a monthly fee. The cost is based on the size of your subscriber list, and will automatically adjust as your subscriber list grows, or shrinks. Prices start from as little as $25 for up to 500 subscribers. Monthly sending limits kick in once you exceed 50,000 subscribers, though the limits are still very generous and will probably never affect most people using this email marketing software.
Pay-as-you-go allows you to only pay when you send an email campaign. Pricing is set at $6 per campaign, plus 1.7 cents per recipient. Eg sending to 1,000 subscribers would cost $23.
Prepaid credit allows you to pre-purchase credits that can be used to pay for future email campaigns. Credits never expire, and can be used at any time. They also offer nice discounts to anyone that buys credits in bulk. The more you buy, the less you pay.
Noteworthy features
- Because it is a web based direct mail marketing software, there is no software installation required. Any you can access it from anywhere, even on iPhone and iPad.
- There is no time limit on your free trial account and sending to five or less subscribers is always free.
- Images are hosted for free forever (I believe there is a limit of around 300kb per email campaign). It is hard to find email marketing software that does this.
- The Worldview feature is pretty cool, and a great way to impress clients.
- They have a huge selection of free high quality email marketing templates that are actually worth using.
- The spam testing tool can act as a stand-alone feature, and does not require you to send your campaign with Captivate Mail. You can use any other email marketing software once you have finished your test.
URL: www.captivatemail.com.au
Sign up: www.captivatemail.com.au/sign-up
