Why direct email marketing matters.
Just how effective is marketing with email marketing software?
Email marketing is quite cheap, and has shown to produce a significantly higher ROI when compared to traditional forms of direct marketing.
| Sales generated in 2009 |
Advertising spending in 2009 |
ROI in 2009 | |
|---|---|---|---|
| Direct marketing | $2149.6B | $183.1B | $11.74B |
| Email marketing | $32.6B | $0.7B | $43.52B |
Compared to alternatives, email marketing costs are extremely low. A survey in 2008 found that retailers spent on average US$6.85 per order, nearly the lowest of any form of online marketing.
Projected spending on email marketing services
There is a projected 11% increase from 2010 to 2014.
Targeting and execution directly affects campaign performance
Open, click-through and conversion rates of each type of email marketing campaign.
| Open rate | Click-through rate | conversion rate | |
|---|---|---|---|
| Un-targeted email | 20% | 9% | 1% |
| User-triggered campaigns | 27% | 9% | 3% |
| Lifecycle messaging campaigns | 26% | 9% | 3% |
| Clickstream-based campaigns | 33% | 14% | 4% |
Click here to try out great email marketing software for free.
Text drives more email click-throughs than images
In a jupiter research survey, consumer recipients revealed what prompted them to open and respond to direct marketing email from email marketers.
| Products or services featured | 53% |
| Written copy | 39% |
| Subject line | 34% |
| Compelling offers | 32% |
| A single large image | 12% |
| Multiple smaller images | 9% |
| Search box within the email | 5% |
| Recipients get text-only email | 2% |
How small businesses use their email marketing software
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How small businesses measure email marketing campaign success
| Click-through rate | 62% |
| Response rate to campaign | 50% |
| Lead results from campaign | 46% |
| Favorable feedback | 49% |
| Percentage of emails opened | 45% |
| Number of people that opt in or opt out | 26% |
| Number of people that forward emails to friends | 26% |
Click here to try out a great email marketing software for free.
